potterton
potterton

The Potterton Gold is an award winning Combi boiler made by the long established Baxi Group which was founded back in 1866 by Richard Baxendale and Joseph Heald.

In just 2 short years, The Potterton Gold brand developed into a large range of 18 boiler models as well as 20 water cylinders, filters and pumps and, together with APP Wholesale, set about inviting merchants throughout the UK to become 'official Potterton Gold stockists'.

This DPS ad ran (and is still running) in most of the National Press and involved inclusion of the details of all these stockists which, not only changed virtually daily, but also required geographically slotting them into a North/South split which subsequently put them in either the North or South editions.

Not always simple as many were naturally (and literally) 'borderline' and this was made more complex as the various news groups have different 'splits', so it was often quite confusing.

Other than National Press ads, we also produced leaflets, magazine ads, posters, window stickers and van sides.