CLIENT: THE DIAGNOSTIC CLINIC (London)
Branding, logo, Copywriting, typography, design, artwork and traffic

The complete conception of Regenerus,
a series of health screenings focusing on Anti-Ageing, Optimum Health and Life Extension - obviously a minefield legally.

The work began with a absolute blank sheet of paper, no name or brand (simply the
anti-aging screenings together with reams of technical data).

We developed the name, the logo and then the 'consumer understandable' copy to create a powerful and effective campaign.

The Diagnostic Clinic is now one of London's most respected centres for integrated medicine and for in-depth diagnostics and now also a leading player in Corporate Healthcare.

Ironically, the first insertion requirement of this ad was for a Middle Eastern Airline's in-flight magazine who refused to allow the inclusion of the woman's bottom!