CLIENT: ANIMUS HEALTH
(Food State Food Supplements)
Copywriting, typography, design & artwork.

A magazine ad designed specifically for a quarterly NHS publication with a circulation in excess of 700,000.

Whilst Animus Food State supplements address all aspects of health, this ad targeted pregnancy issues and brought with it a whole bunch of problems.

The Government regulations regarding food supplement advertising are about as stringent as you can imagine but add to that the issue of pregnancy and every word had to be analyzed by the Regulators and was often 'red-penned' yet we managed to retain a great deal of factual copy and the integrity of the ad.

In producing this particular ad we were also 'competing' with some very powerful drug companies, as well as some major food advertisers (many of whom are used to pulling media and approval strings!).