BRAND: JIMMY CHOO
Copywriting, typography, design & artwork.
A press ad for a prospective new business presentation for a London advertising agency with a mischievous and original twist on an age-old offer.
An interesting way to use market-stall language to sell extremely high-end product (these shoes retailed at over £500).
Naturally, when playing games like this, the quality of the ad must be exceptional, meaning the photography, typography and aesthetics, as we have a very serious brand the consider.
Note: this advertisement was produced for presentation and was not used as part of a Jimmy Choo campaign.