CLIENT: ANIMUS HEALTH (Food Supplements)
Copywriting, typography, design, artwork & traffic.

Animus Health were the pioneers in Britain of Food State formulas, food supplements that have been created as close as possible to real food (98% of all food supplements are made from chemicals and are, to a great extent, naturally rejected by the body!)

It took a long 5 month battle with the 'regulating powers that be' to argue the many proven and very controversial facts that we tried to use, such as poor soil, poor food quality (even organic), superiority of Food State versus chemical based supplements, and we eventually won about 50% of a hard fought fight.

Although rather watered down, we still somehow managed to retain the major facts (that had been originally 'red-penned' out!) resulting in a very strong leaflet.